Starbucks Balanced Scorecard for Target- myassignmenthelp.com

Question: Discuss about theStarbucks Balanced Scorecard for Target. Answer: Customers Perspective Internal Business Perspective Objective: Rentention of old customeres and target to acquire health conscious customer base by launching new health based product line Target : 100% retention, to acqire health concious customer base Measure to be taken: Through surveys and customer feedback understand the customers expectations . Initiative: attractive offers for repeat purchaser and loyal customers, to increase healthy ingredients in prepration and providing nutrition chart with order Objective: To incresae the quality and effeciency, to concentrate more on quality of health based productline Target: to ensure long term business relationship with quality supplier of raw ingredients of new product line Measure: Promoting Starbucks as health conscious brand and showcasing highest level of hygine to customer while preparing order. To concentrate on zero wastage policy Initiative: devlop KPI to monitor supplier performance,build integrated it solution for supply chain (Roberts, 2013) to ensure calories and purity detail on Menu card LearningGrowth Financial Objective: To assure employee growth, to work on RD of Health based product line Measures: training and devlopment for upgradation in the organization , pre-testing of health based productline Intiative: Employees motivation/ retention secheme. To accqire health conscious customers, entering in partnership with sports brand,to give health concious perception of the brand to the target market Objective: Increase profit margin, ensure 20 % grwth from last year, work on reciving profit on new produt line in coming years Measures: To minutely study the financial indicators and statements of the company and work on investments for launching new product line, to work upon marketing mixes for maximum ROI Initiative: To work upon more enhanced customer service and training customer for new healthy product line in order to push it more. To develop perfect marketing mix strategies References Starbucks. (2016). Starbucks agenda for global growth and social impact (Press release). Retrieved from https://news.starbucks.com/news/starbucks-2016-annual-meeting-of-shareholders-press-release Starbucks. (2017). 2016 annual report of the Starbucks. Retrieved from https://s21.q4cdn.com/369030626/files/doc_financials/2016/Annual/FY16-Annual-Report-on-Form-10-K.pdf